It’s a new year, and event organizers need to find new and better ways to market their events in 2019. With changing social media usage and a new generation of consumers, keeping up with the top event marketing strategies that will actually work can be difficult. That’s why we’re breaking down what you need to know and do to sell out events fast and keep your audience constantly excited for the next big event to come their way.
Last year, digital marketers focused heavily on video marketing, and this year, top marketers in every industry will do the same.
Because video is everywhere, though, mediocre videos will be more of a liability than an asset in 2019. To really tap into the potential of video marketing, you’ll need to invest in high-quality cameras and microphones, great editors and editing programs, and a solid strategy.
We’re finding that, more and more, people are getting their news and updates from videos rather than from text sources. So, use video to announce your event. You can feature an event organizer, sponsor, or speaker talking about the event. You could also create a video, using either a cast with a script or some stellar animation and CGI technology, for more of a “movie trailer” effect.
The key is to be creative. If the event you’re planning is going to be amazing, the videos you share about the event need to be as well.
Influencer marketing is another trend that came to its heights in 2018. In 2019, you can tap into influencer marketing to gain access to thousands or hundreds of thousands of people that may otherwise have never heard of you.
For an effective influencer strategy, you’ll need to start with some research. Find top influencers in your niche, and explore the content – blogs, videos, social posts and more – that they put out. Do they sound like the kind of person who would come to your event? Do they come across as authentic?
If so, feel free to contact them. As influencers, they’re experienced with pitches to share events, products, and services, and they won’t be put out in the least by your contact.
Share a little bit about your organization and / or event, and ask if they’d be open to discussing a partnership. In exchange for their sharing about the event, you could offer a financial payment, access to the event, or other exchange.
Because influencers have massive, massively loyal followings, partnering with an influencer is almost a fool-proof way to extend your reach and get new attendees buying tickets in droves.