Category: Marketing

When it comes to creative marketing you really have to think outside the box and go guerilla. The benefit in thinking creatively is that you can side step competition and use methods that are untapped. The laws of supply and demand can really work against you particularly when located in… Read More
The current generation of consumers has admitted, many times, to wanting to be actively engaged in whatever they’re doing or attending instead of acting as “passive consumers.” The difference between the two is that an actively engaged participant has a role - something to do before or during the event… Read More
As we all know content is "king" or "queen" :) in the day and age of social media, blogging and content blitzing. As with most events it's all about producing the biggest bang for the buck when you don't have unlimited funds. One of the most effective ways to pull… Read More
It’s a new year, and event organizers need to find new and better ways to market their events in 2019. With changing social media usage and a new generation of consumers, keeping up with the top event marketing strategies that will actually work can be difficult. That’s why we’re breaking… Read More
Planning an event takes so much work that sometimes it’s easy to forget about what may be the most important part: marketing the event. After all, no matter how stellar the speakers, activities, or headliners are, a show with few attendees will still be a bust. Marketing can feel overwhelming,… Read More
As the old saying goes when everyone else Zigs you Zag! Following the herd will rarely get you ahead of the pack. Particularly when it comes to the ultra competitive and busy space of planning and hosting events. In this post we're going to outline 2 of the most overlooked… Read More
In order to plan an event, you need to establish dates and alternate dates, budgeting, choosing and reserving venue location, obtaining permits and coordinating transportation and parking, along with event registration procedures and systems. Some other tasks of event planning, depending on your type of event, may include interior design,… Read More
Nowadays, buffet catering is a more popular choice among event organizers as it allows guests to choose how much food they want to consume and allows them more freedom for networking. Therefore, a lot of event organizers choose to prepare a buffet catering to entertain their guests during business events,… Read More
No matter how big or small, every event marketing activity needs to be properly planned. While each event is unique, there are some general guidelines for them all. Follow these tips when you organize your event. 1. Get a clear understanding of the purpose of the event marketing promotion. An… Read More
Your event is planned, the date is set, but now what? How can you take the event from a simple idea to one of the most talked-about events within your location? If you're working with a small budget you'll need to be prepared to roll up your sleeves and take… Read More