It doesn’t matter if you start to put together your event within the next few days or weeks, you’re going to need to get details of it in front of as many eyeballs as you can.
Attracting attention to your event through email marketing is one effective way to go about this, and it can be executed in a number of different ways. The energy you put in would only matter though if your email list is extensive. Don’t worry; building up your email list is something you can do at virtually any part of the event planning process. It’s better for you to begin as fast as you can though.
With that being said, we’ve put together 5 methods you can use in order to help do this:
First, you’ll need to understand that the most effective way to go about getting someone to give you their personal information would be to provide some sort of reward. When looking at the methods to grow your email list below, you’ll always want to be considering ways to entice people to sign up. This can be done through special discounts or coupons for lower prices of items you intend to sell.
When sending out emails be sure to add a signup link
Any person who ends up viewing your marketing messages sent via email may not be someone who was on your list. This can be because people you are on your list are sharing your information, which is something you want. However, you do want to make it easy to capture the email addresses of these people who found you via word of email so to speak.
In order to do this all you need to do is insert a “join our mailing list” link to the footers of your promotional emails. In addition to this, you or someone else associated with your business should have a signup link for your list within your email signature.
Enable a text-to-join” option on your website
Testing is where it’s at these days and visitors to your website might be more apt to give you’re their email information if they can just text you with it. You don’t need to have this option through a website either. The goal is for it to offer convenience to you and prospects. For example, if you’re out and meet someone, then they can text a simple message to an associated number in order to join your mailing list.
Taking this a step further, you can decide to have the information to join your email list printed on business cards. This way you can hand them out virtually anywhere you go.
Your main website needs to have a form to collect email information
If your website doesn’t already have an email signup form, then you’ll want to add one right away. People who have invested time and energy to find your website are usually interested in getting more valuable information from you in some form. You want to make this as easy as possible for them to do. An email signup form is the easiest and simplest way to do this. Just be sure that when you put one on your site that it’s easy to locate. Using a popup option is also an option.
Put past registrants from events on your current email list
If you’ve had events in the past that people showed interest in, then you want to add these people to your current email list. You likely would already possess their information so this shouldn’t be tough. This is especially true if you’ve used programs such as EventBrite to put together events.
Utilize social networking sites like Facebook to build your email list
Social media sites such as Facebook are one of the best ways to connect with prospects and collect a lot of new subscribers for your list. On your Facebook page, there should be a link to join your email list and it should be simple to locate.
You can even decide to create a Facebook Lead Ad, which is a form of add that will come up to a very specific set of people based on what you decide in order to gather signups.
All of these methods will help to grow your list, but once you’ve done it you still have to start promoting. Having a bigger list will certainly help you to do this and have a higher probability of success with a certain percentage follow up.