Photo of person holding two mobile phones to record a concert

17 Event Signage Ideas That Boost Attendee Experiences

If you’re event doesn’t have the proper signage to guide attendees and assist them in finding what they want, then your event can turn bad really fast. Signs don’t have to be boring though or overly basic. You can make use of signs to highlight your brand or even your sponsors.

The question is how do you create a wow element using event signage that isn’t just concise, but will leave a lasting impression?

Event signage that’s a must have for any event

After your event venue is taken care of and the site map is put together, you’ll want to go through attendee experience from the start all the way to the finish from their view.  Event signage that every event should include would be as follows:

*Food and drink vendors
*Electronic charging stations
*Ticket will call or registration packet pick up
*Informational kiosks/customer service
*Exit/thank you for attending
*Social sharing handles/hashtags

Fun event signage ideas that will please event attendees

Assuming you’ve decided where event signage is required, now you need to consider how to make those signs leave a lasting impact. Every time an attendee sees a sign they should feel a little impressed by it. Take a look at these event signage ideas below in order to help yourself out:

Use stair wraps

Stairs are unexpected areas for signs to be, which makes them the perfect place to put a sign in order to leave a lasting impression while at the same time directing event attendees.

Social media photo zone

Photo zones create perfect opportunities for not just pictures, but also foro sponsorships and social media promotion.


The barriers you use at your event to direct attendees to check-in-points can be made use of to put place directional signage as well as messaging.

Use a graffiti wall

A graffiti wall can be a good way to promote social media information, but you may need to hire a good artist to help you put it together.

Natural Landscape

Assuming your event is going to be outdoors, then you’ll want to make use of the landscape in order to highlight your signage.

Floor graphics

Adding floor graphics is not only creative, but it will also assist with helping with the flow of your event.

Helium marketing balloons

These balloons work well for events that are going to be outdoor and are perfect for attracting attention.


These work well for indoor events and outdoor events. You can use them to welcome attendees or direct them to registration.

Step and repeat wall

This is a backdrop that features repeating logos, which can work well for an event with a particular sponsor.

Make use of Gobo projections

These are items you can put in front of light sources in order to change the way the light is projected.

Script balloons

These can be made use of in order to create event letter signs. Different colors and design types are available.

Free standing oversized sign

Oversized standing signs make it easy to get attention and they provide good photo opportunities for event attendees.

Neon lights

Neon lights can inject a sense of coolness and wonder to any type of event signage or message.


The good thing about props is that you can make use of them for virtually anything. Just make sure whatever props were used kept in line with your event theme.

Handwritten boards

These work perfectly for menus as well as seating charts. They inject a sense of personalization.


There’s just too much space on items such as chairs and other furniture to not take advantage of it and place some signage.  You’ll need to get creative with this one


These work well for bigger events and are good at directing people who aren’t familiar with a venue. You can inject some creativity into these though to make them stand out.

Topiary letters

Making use of greens as well as foliage can be the perfect way to stop people in their tracks at your event.

All of this has to do with superior promotion once people are at your event, helping to leave a lasting impression and ensuring a good flowing event and experience for attendees.

Leave a Comment